Activity Engagement Purchases and Happiness

Matthew Allen Hawkins () and Anastasia Thyroff
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Matthew Allen Hawkins: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Abstract: This study aims to develop a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs experiential dichotomy as well as adding a third purchase type: activity engagement purchases, which are defined as purchases that support sustained consumer activities over time. This new typology is empirically examined to understand how different purchase types contribute to consumer happiness.

Keywords: Happiness; Purchase type; Value expressiveness; Competency; Material; Experiential; Activity engagement (search for similar items in EconPapers)
Date: 2025-11-21
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Published in European Journal of Marketing, 2025, 59 (11), pp.2692-2723. ⟨10.1108/EJM-12-2023-0898⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05797878

DOI: 10.1108/EJM-12-2023-0898

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