Dynamics of wine stress and cognitive dissonance in wine-lovers’ communities: theoretical underpinnings

Guillaume Biot Paquerot and Magalie Dubois ()
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Guillaume Biot Paquerot: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne
Magalie Dubois: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Abstract: This conceptual paper introduces the idea of ‘wine stress' to describe the psychosocial tension experienced by wine consumers in digital environments. Drawing on technostress theory, the Technology Acceptance Model 3 (TAM3), and cognitive dissonance theory, we examine how consumer decision-making, peer pressure, and platform-mediated experiences intersect in wine-lover communities. We identify key sources of wine stress – including information overload, delegation as a coping mechanism, and social exposure – and propose a future research agenda based on experimental and survey methods. This work contributes to the growing literature on digital consumption experiences and stress dynamics within specialised consumer communities.

Keywords: Wine stress; Technostress; Cognitive dissonance; Online consumer communities; Platform mediated experience; Delegation coping (search for similar items in EconPapers)
Date: 2025-10-20
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Published in Journal of Decision Systems, 2025, 34 (1), ⟨10.1080/12460125.2025.2573311⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05798789

DOI: 10.1080/12460125.2025.2573311

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