Unveiling the impact of visual and textual sugar content reinforcement: an empirical investigation on purchase intentions and soda consumption

Stéphanie Verfay (), Marie-Claire Wilhelm () and Laurie Balbo
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Stéphanie Verfay: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE)
Marie-Claire Wilhelm: CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes

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Date: 2026-10-14
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Published in Journal of Marketing Management, 2026, pp.1-30. ⟨10.1080/0267257X.2026.2744624⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05798985

DOI: 10.1080/0267257X.2026.2744624

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