From Health Crisis to Green Digital Leap: Entrepreneurial Responses in French Local Businesses

Dorian Boumedjaoud (), Déborah Lejuste and Nizar Ghamghi
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Dorian Boumedjaoud: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Abstract: The COVID-19 pandemic has accelerated the digital and ecological transition, reshaping both opportunities and challenges for entrepreneurs. This study examines the strategic pivots necessary for effectively navigating this dual transition, analyzing the barriers encountered and the strategies employed to develop more digital and sustainable business models. Based on interviews with 16 French local entrepreneurs, we demonstrate that bricolage practices enable entrepreneurs to engage in the digital and ecological transition.

Keywords: digital; transition; ecological; transition; COVID-19; crisis; bricolage (search for similar items in EconPapers)
Date: 2025-09-22
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Published in International Journal of Entrepreneurship and Innovation, 2025, ⟨10.1177/14657503251355466⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05799114

DOI: 10.1177/14657503251355466

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