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Barriers and Drivers in the Adoption of New Genomic Techniques for Grapevines

Lara Agnoli, Effrosyni Vasileiou () and Demaria Federica
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Lara Agnoli: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne
Effrosyni Vasileiou: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Abstract: Severe climate conditions and fungal diseases have significantly impacted global wine production, bringing it to its lowest levels in decades. The development of resilient grape varieties with strong quality standards becomes therefore essential for the industry's future. This study examines how European producers perceive New Genomic Techniques (NGTs), innovative methods that enhance plant traits without adding foreign DNA, improving grape resistance to environmental and biological stresses while promoting more sustainable production. Employing qualitative methods, semi-structured interviews were conducted across six major wine-producing countries. Thematic analysis revealed a complex and diverse range of opinions. Growers recognized NGTs' potential to optimize resource management, enhance climate resilience, and reduce production costs, directly contributing to more sustainable practices. However, significant barriers were identified, including ethical concerns, consumer acceptance, misinformation and fear of new technologies, and legislative uncertainties. Furthermore, farmers' knowledge gaps and adherence to traditional methods posed internal barriers. The need for transparent communication was highlighted as a critical factor, as well as the importance of addressing these multiple challenges through stakeholder engagement and informed policymaking.

Keywords: New Genomic Techniques; grape growers; producers; barriers; drivers; technicians (search for similar items in EconPapers)
Date: 2025-10-10
Note: View the original document on HAL open archive server: https://hal.science/hal-05799143v1
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Published in Wine Economics and Policy, 2025, 14 (2), pp.25-39. ⟨10.36253/wep-18295⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-05799143

DOI: 10.36253/wep-18295

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