Assessing the factors mediating the attitude-behaviour gap in sustainable fashion consumerism

Aurore Bardey (), Philippa James, Laura Costin and Liz Barnes
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Aurore Bardey: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

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Date: 2025-07-08
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Published in Laura Costin; Liz Barnes. Fashion Marketing. The Contemporary Marketing Mix, Palgrave MacMillan, pp.361-388, 2025, 978-3031825705

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