The Effectiveness of Non-Focal Exposure to Web Banner Ads

Marc Vanhuele (), D. Courbet, S. Denis, F. Lavigne and A. Borde
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Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: web; banner (search for similar items in EconPapers)
Date: 2005-05-24
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Published in 34th Annual Conference of the European Marketing Academy, University of Bocconi, May 2005, Milan, Italy

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00006719

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