La communication publicitaire écrite sur internet: de la production aux traitements cognitifs des textes et àl'influence sur la cognition implicite

Marc Vanhuele (), D. Courbet, N. Pignier, Marie-Pierre Fourquet-Courbet (), F. Lavigne, S. Denis, J. Intartaglia and A. Borde
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Marc Vanhuele: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: communication publicitaire; internet; cognition (search for similar items in EconPapers)
Date: 2005-05-20
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Published in Colloque et bilan du programme "Société de l'information" du CNRS et du Ministère de la Recherche, Ecole Normale Supérieure, May 2005, France. pp. 69-72

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00006720

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