Promotion Assortment: Introducing Datamining to Avoid Redundancy Effects on Grocery Promotions

Adlison Borgès, Gérard Cliquet () and André Fady
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Adlison Borgès: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
André Fady: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Assortment; Promotion; Datamining; Conjoint analysis; retailing; Assortiment; Analyse conjointe; commerce de détail (search for similar items in EconPapers)
Date: 2005
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Published in International Journal of Retail and Distribution Management, 2005, 33 (5), pp.343-52

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00008499

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