How Does Brand Name' Logo Coherence Affect BrandAttitudes? An Investigation of Moderating Effects

Sandor Czellar () and B. Kocher
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Sandor Czellar: GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique

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Keywords: brand; brand attitude; brand management (search for similar items in EconPapers)
Date: 2006
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Published in Society for Consumer Psychology Winter Conference, 2006, Miami, United States

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00009871

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