Hypermarket Format: Any Future or a Real Need to Be Changed? An Empirical Study of the French, Spanish and Italian markets

Gérard Cliquet and Rozenn Perrigot ()
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The hypermarket appeared first in France at the beginning of the sixties as a synthesis of the main features of modern retailing. But in France, the decline of this retail format seems to have begun and Spain could follow quickly. In the same time, the German hard-discounters continue their invasion. According to the retail life cycle theory, this paper displays curves to demonstrate the evolution of this retail concept in France, Spain and Italy and tries to evoke some managerial and strategic issues. The retail wheel seems to go on turning!

Keywords: France; hypermarket; Italy; retail life cycle; Spain; wheel of retailing (search for similar items in EconPapers)
Date: 2006-01-20
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Published in Proceedings of the 5th International Marketing Trends Congress, Jan 2006, pp.19

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00010405

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