Plural Form Networks: Evidence from a Multi-Countries Empirical Study

Rozenn Perrigot ()
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Plural form has received an important flow of research works since Bradach's model in 1998. Most of these works were developed in North American, Australian, or European countries. Their purpose was to explain the degree of plural form through economic, environmental, organizational, ormarketing variables. The main result of the present paper stands in the fact that the rate of company-owned units is significantly higher in France than in the United States. This finding can be analyzed through the differences in the territory area, and also managerial and strategic differences in the way retailand service chains are run in both countries. Other determinants of the use of plural form are also explored.

Keywords: franchising; plural form; comparative study; France; USA; Franchise; Mixité; Etude comparative (search for similar items in EconPapers)
Date: 2005-09-15
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Published in Proceedings of the International Conference on Economics and Management of Networks – EMNet, Special Topics: Franchising Networks, Cooperative Networks, Joint Ventures, and Strategic Alliances, Sep 2005, pp.16

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00010408

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