 The internationalization of the French franchising chains in the retailing sectorRozenn Perrigot ()
Post-Print from HAL Abstract: Franchising business is more and more international whatever the chain origin. Among the most worldwide chains, McDonald's: 30000 restaurants in 119 countries serving 47 million customers each day... This internationalization phenomenon is also particularly important too in the French franchising context: about half of the chains are internationalized. The purpose of this paper is to study the internationalization of French franchising chains dealing in the retailing sector and its determinants. A description of the French franchising business is made before focusing on the international franchising literature. The empirical work is composed of a descriptive analysis of the French chain internationalization and then, logistic regressionmodels implemented on 162 franchising chains allow to highlight some determinants of theinternationalization. Keywords: Franchising; Internationalization; France; Franchise; internationalisation (search for similar items in EconPapers) Published in Proceedings of the 13th International Conference on Research in the Distributive Trades at School of Economics and Management, Jun 2005, pp.15 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00010411 Access Statistics for this paper More papers in Post-Print from HAL |
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