The effect of plural form on the innovation climate of store networks: the mediator role of mutual learning

Minh-Ngoc Nguyen and Gérard Cliquet
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Minh-Ngoc Nguyen: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The main purpose of this study is to demonstrate the effect of the plural form associating franchise and company arrangements on the innovation climate of store networks. This paper examines how the degree of mix chosen by network operator can influence the innovation climate, which is considered as one of important criteria for evaluating innovative organization. It is hypothesized that the effects of the plural form on the innovation climate are mediated by the mutual learning between franchise and company-owned outlets. An empirical test is based on a questionnaire survey to 352 French networks. Results support our mediation hypothesis and provide evidence that equilibrium between the proportion of franchise and company sector is related to a high level of mutual learning and therefore a high level of the network climate for innovation.

Keywords: Plural form; degree of mix; innovation climate; mutual learning; mediation effect (search for similar items in EconPapers)
Date: 2005-05-20
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Published in Proceedings of the 19th International Society Of Franchising Conference, May 2005, pp.25

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00010458

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