Une approche phénoménologique de l'expérience vécue par les clients d'un lieu de vente

Michel Gentric ()
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Michel Gentric: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: The aim of this paper is to contribute to the customer-retail relationship experience researches, whilst intregrating the concept of place. The contributing factor of place – the genius loci – will be specificaly discussed in relation to place attachment theory.

Keywords: Retail experience; servicescapes; place attachment; relationship marketing; Expérience de magasinage; genius loci; design commercial; attachement au lieu; marketing relationnel (search for similar items in EconPapers)
Date: 2005-09-29
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Published in Actes du 8e Colloque Etienne Thil, Sep 2005, pp.30

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00010468

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