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Dual distribution and royalty rates in franchised chains: an empirical exploration using French data

Thierry Pénard (), E. Raynaud and Stephane Saussier ()

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Keywords: dual distribution; royalty rates; franchised chains; empirical exploration; French data (search for similar items in EconPapers)
Date: 2003
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Published in Journal of Marketing Channels, Taylor & Francis (Routledge): SSH Titles, 2003, 10 (3/4), pp.5-31

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