Marks & Spencer et son échec à l'international

Rozenn Perrigot () and I. Alon
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Marks & Spencer; échec; international (search for similar items in EconPapers)
Date: 2003
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Published in Décisions Marketing, 2003, 30, pp.41-50

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00069750

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