Les réseaux mixtes franchise-succursalisme: apports de la littérature et implications pour le marketing des réseaux de points de vente

Gérard Cliquet
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Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: réseaux mixtes franchise-succursalisme; réseaux de points de vente; marketing (search for similar items in EconPapers)
Date: 2002
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Published in Recherche et Applications en Marketing (French Edition), 2002, 17 (1), pp.57-73

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00071114

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