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Variations du volume d'une musique de fond et effets sur le comportement de consommation: une évaluation en situation naturelle

Céline Jacob () and Nicolas Guéguen ()
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Céline Jacob: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: musique de fond; volume; comportement de consommation (search for similar items in EconPapers)
Date: 2002
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Published in Recherche et Applications en Marketing (French Edition), 2002, 17 (4), pp.35-43

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