Le «Marketing sensoriel du point de vente»

Sophie Rieunier () and B. Dauce
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Sophie Rieunier: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing sensoriel; point de vente (search for similar items in EconPapers)
Date: 2002
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Citations: View citations in EconPapers (12)

Published in Recherche et Applications en Marketing (French Edition), 2002, 17 (4), pp.45-65

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00071154

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