Le Merchandising. Questions, applications et études de cas

André Fady, M. Fily, M. Fastre and M. Seret
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André Fady: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: merchandising; études de cas (search for similar items in EconPapers)
Date: 2002
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Published in Vuibert, 2002, Vuibert Gestion

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00076599

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