Pourquoi investir dans le «Marketing sensoriel du point de vente» ?

Sophie Rieunier ()
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Sophie Rieunier: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: marketing sensoriel; point de vente; investir (search for similar items in EconPapers)
Date: 2002
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Published in Rieunier S. Marketing sensoriel du point de vente, Dunod, pp.5-17, 2002

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00076630

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