Le senior marketing: pour une prise en compte du vieillissement cognitif dans les stratégies publicitaires

Gaëlle Boulbry
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Gaëlle Boulbry: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: senior marketing; vieillissement cognitif; stratégies publicitaires (search for similar items in EconPapers)
Date: 2002-05-16
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Published in 1er Colloque Marketing Spécialisé et Thématiques pour le Marketing (MSTM) «Marketing, enrichissement et diversification», May 2002, Bayonne, pp.1-14

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077122

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