Analyse lexicale en marketing: proposition d'une démarche et d'un indice de spécificité au thème

Gaëlle Boulbry and Y. de Kercadio
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Gaëlle Boulbry: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: analyse lexicale; marketing; indice de spécificité au thème (search for similar items in EconPapers)
Date: 2002-05-16
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Published in Actes du 1er Colloque Marketing Spécialisé et Thématiques pour le Marketing (MSTM) «Marketing, enrichissement et diversification», May 2002, Bayonne, pp.53-66

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077124

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