La lexicométrie en marketing: proposition d'un indice de spécificité au thème tenant compte de l'ambiguïté du mot

Gaëlle Boulbry and Y. de Kercadio
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Gaëlle Boulbry: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: lexicométrie; marketing; indice de spécificité au thème; ambiguïté du mot (search for similar items in EconPapers)
Date: 2002-05-23
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Published in Actes du XVIIIe Congrès International de l'Association Française de Marketing, May 2002, Lille, pp.655-670

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077125

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