Peur et persuasion: une étude empirique dans un contexte français de lutte contre le tabac

Karine Gallopel ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Peur; persuasion; lutte contre le tabac; France (search for similar items in EconPapers)
Date: 2002-05-23
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Published in Actes du XVIIIe Congrès International de l'Association Française de Marketing, May 2002, Lille, pp.351-374

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077126

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