Fear appeals in anti-tobacco campaigns: cultural considerations, the role of fear, proposal for an action plan

Karine Gallopel () and Pierre Valette-Florence ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: anti-tobacco campaigns; fear appeals; cultural considerations; role of fear; action plan (search for similar items in EconPapers)
Date: 2002-05-16
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Published in Actes de l' «Advances in Consumer Research Asia-Pacific Conference», May 2002, Beijing, China. 21p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077129

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