Optimisation par l'intégrale de Choquet de la configuration atmosphérique d'un espace de vente

Philippe Robert-Demontrond ()
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Philippe Robert-Demontrond: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: espace de vente; configuration atmosphérique; optimisation; intégrale de Choquet (search for similar items in EconPapers)
Date: 2002-05-23
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Published in Actes du XVIIIe Congrès International de l'Association Française de Marketing, May 2002, Lille, pp.573-590

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077148

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