Positioning the Supply of Live Performance: Innovative Managerial Practices Relating to the Interaction of Spectator, Performance and Venue

Rémi Mencarelli and Mathilde Pulh ()
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Rémi Mencarelli: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique
Mathilde Pulh: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: Because of the abundance of offerings, the question of positioning with regard to live performances is becoming increasingly crucial for managers in the cultural sector. The authors address this issue by proposing original means of differentiation that managers can use in order to reinforce the identity of their offerings. The authors point to the need for analysis of the relationship between the public and the spectacle (central focus of positioning), highlighting the various facets that structure this positioning. They then examine the interaction between the public and the cultural venue (peripheral focus of positioning). Such a framework of consumption experiences offers promising solutions with regard to differentiation. The authors illustrate their proposals with some recent innovative managerial practices in the field of live performance.

Keywords: Positionnement; lieu; expérience culturelle; interaction spectateur-artiste-lieu du spectacle; valeur de consommation; Positioning; venue; cultural experiment; interaction spectator/artist/venue; consumption value (search for similar items in EconPapers)
Date: 2006
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Citations: View citations in EconPapers (1)

Published in International Journal of Arts Management, 2006, 8 (3)

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00077223

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