Réalités (ou apparences ?) de l'hyperréalité: une application au cas du tourisme de loisirs

Laurence Graillot
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Laurence Graillot: LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique

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Abstract: Although hyperreality is not a subject commonly studied in marketing, it characterizes an increasing number of leisure and tourist places. In this article, we build a theoretical model to have a better understanding of this phenomenon in order to define it. This model as well as a study of leisure tourist universes help us to identify the attributes and commercial strategies that are used to create a hyperreal environment. We also explore the strategic opportunities and threats associated with developing hyperreality on commercial grounds.

Keywords: hyperreality; leisure; tourism; themed environment; commercial strategies; opportunities; threats; hyperréalité; simulation; loisirs; tourisme; thèmes d'un environnement; stratégies; opportunités; menaces (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (2)

Published in Recherche et Applications en Marketing (French Edition), 2005, 20 (1), pp.43-64

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00078058

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