Importation du concept du sentiment d'efficacité personnelle en comportement du consommateur. Proposition d'une échelle de mesure

Tung Dao
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Tung Dao: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: concept du sentiment d'efficacité personnelle; comportement du consommateur; échelle de mesure (search for similar items in EconPapers)
Date: 2004-05-06
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Published in XXe Congrès de l'AFM, May 2004, Saint-Malo

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00078365

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