La peur est-elle efficace dans un contexte français de lutte contre les comportements tabagiques ?

Karine Gallopel ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: comportement tabagique; peur (search for similar items in EconPapers)
Date: 2005-05-01
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Citations: View citations in EconPapers (3)

Published in Décisions Marketing, 2005, n° 37

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00078779

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