La chaussure-leurre: une application de la technique du leurre sur le comportement du consommateur

Céline Jacob () and Nicolas Guéguen ()
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Céline Jacob: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: influence comportementale; technique du leurre; soumission; engagement (search for similar items in EconPapers)
Date: 2006-05-11
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Published in Actes du Congrès international de l'AFM - 2006, May 2006, 15 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00090724

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