Peur et persuasion sociale. Etat de l'art, limites et voies de recherche

Karine Gallopel ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: peur; émotion négative; persuasion sociale; communication sociale; marketing social (search for similar items in EconPapers)
Date: 2006-05-11
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Citations: View citations in EconPapers (2)

Published in Actes du Congrès international de l'AFM 2006, May 2006, pp.10

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00090752

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