Impact des avertissements sanitaires dans la lutte contre le tabagisme: synthèse théorique et résultats d'une étude qualitative

Karine Gallopel ()
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Karine Gallopel: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Tobacco warnings; fear; social persuasion; Avertissements sanitaires; peur; persuasion sociale (search for similar items in EconPapers)
Date: 2006-02
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Published in Revue Française du Marketing, 2006, n° 206, pp.7-27

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00091879

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