Fidélité au site Internet: analyse critique et approche exploratoire

M. Garnier ()
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M. Garnier: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: This discussion deals with the notion of web site loyalty and is based upon a series of exploratory interviews with Internet users concerning their favourite web sites. On the basis of the existing literature in e-marketing on the concept, and in particular on its antecedents as well as on the implemented empiric validations, this article proposes a critical analysis of contributions and lacks. From various source literatures (distribution, services, brand), a qualitative study was developed to open research opportunities in order to answer a fundamental question : how could the repeated use of a web site be qualified as true loyalty ?

Keywords: Internet; relation de fidélité; engagement; engagement psychosocial; coûts de changement (search for similar items in EconPapers)
Date: 2005
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Published in Revue du Management Technologique, 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00094536

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