Prix à terminaison 9 et influence du comportement d'achat: une évaluation lors d'une vente en porte-à-porte

Nicolas Guéguen () and Christine Petr ()
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Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Prix; comportement d'achat; porte-à-porte; vente (search for similar items in EconPapers)
Date: 2005
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Published in La Revue des Sciences de Gestion, 2005, 214-215, pp.55-62

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00094546

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