Mesurer l'asymétrie des facteurs de satisfaction: proposition d'une nouvelle méthode de mesure

D. Ray and D. Gotteland
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D. Ray: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
D. Gotteland: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: Measuring the asymmetric impact of satisfaction attributes is a research topic of growing interest. The objective of this article is to propose a new methodology, based on the logistic regression statistical technique, and able to mitigate the limits of former methods, detailed in a first time. A sample survey on n = 30 795 consumers underlines the discriminant and the nomological validity of such a method.

Keywords: satisfaction; déterminants de la satisfaction; asymétrie des facteurs de satisfaction.; asymétrie des facteurs de satisfaction (search for similar items in EconPapers)
Date: 2005
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Published in XXI° Colloque International de l'AFM, 19-20 mai, Nancy, France, Actes sur CD-Rom., 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00094591

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