Composer une équipe de développement de produits nouveaux: la diversité professionnelle ne suffit pas.New product development team composition: professional diversity is not enough

D. Gotteland and C. Haon
Additional contact information
D. Gotteland: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
C. Haon: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: In this research, we propose a model of the effect of new product team members' professional diversity on product performance. In this relationship, we take into account the mediating effect of the instrumental use of available information about customers, competitors and technology. In addition we test the moderating effect of team members' familiarity in the relationship between professional diversity and information use. The model is tested on a sample of 145 product managers or sales directors from the 58 French industrial sectors. The results underline an impact of professional diversity on the instrumental use of available information about customers, competitors and technology. The instrumental use of available information about customers and technology determine new product performance, and a total mediating effect is shown. Familiarity has the hypothesized moderating effect.

Keywords: new product team composition; new product team's professional diversity; familiarity; instrumental use of market information; new product performance.; performance des produits nouveaux; composition des équipes de développement; diversité professionnelle; familiarité; utilisation instrumentale des informations; performance des produits nouveaux. (search for similar items in EconPapers)
Date: 2005
References: Add references at CitEc
Citations:

Published in XXI° Colloque International de l'AFM, 19-20 mai, Nancy, France, Actes sur CD-Rom., 2005

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00094596

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().