The non subscribers of a National Stage: Why they refuse the season ticket?

Christine Petr ()
Additional contact information
Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: This communication presents the research objectives and hypothesizes of a study in progress made atFrench "National Stage" (Performing Arts Organisation). Mixing questionnaires and in depth interviews,this research will allow to list the major reasons why some theatre goers prefer not to subscribe. The firstresults show that the actual subscription formula must be transform into recompense formula, like loyaltyrewarding cards.

Keywords: Subscription; motivations and constraints; France; National Stage; performing arts; Abonnement; motivations et freins; Scène nationale; spectacle vivant (search for similar items in EconPapers)
Date: 2005-07-03
References: Add references at CitEc
Citations:

Published in 8th International Conference on Arts and Culture Management, Jul 2005, 14 p

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00094729

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().