Les antécédents de la fidélité des utilisateurs de logiciels propriétaires vs libres

J. Hoffmann
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J. Hoffmann: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: After the undeniable development of the Libre Software on certain markets (Web server, directory LDAP, etc), the communitarian and Libre approach of software development starts to challenge the whole software industry. This article aims to test the moderating role of the feeling of belonging to a technical community on the formation of loyalty to a software editor. For the users of proprietary software, overall satisfaction is the principal antecedent of the loyalty, whereas for the users of Libre software, it is trust and attachment, instead of overall satisfaction, which constitutes the principal antecedents of loyalty.

Keywords: Communauté; Fidélité; Marketing; Logiciel Libre (search for similar items in EconPapers)
Date: 2005
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Published in 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00095235

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