Free entrance representations of museums and monuments audiences, Asia-Pacific ACR

M. Le Gall-Ely, C. Urbain, D. Bourgeon, A. Gombault and Christine Petr ()
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Christine Petr: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: This paper considers the theme of audiences' perceptions of free admission in national Frenchmuseums and monuments. The results show that, from an individual perspective, perceptions offree admission are linked to perceptions of price, of money and of payment, hencecomplementing perceptions expressed by audiences in a collective perspective (a symbolic,political, measure, causing adhesion or rejection), perspective generally put forward by advocatesand opponents of the measure in their discussions. This different vision of free admission hasmanagerial implications for managers of museums and monuments.

Keywords: free entrance; museum; consumer; Représentations; gratuité; prise de décision; culture; musée et monuments; consommateur (search for similar items in EconPapers)
Date: 2006-06
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Published in Advances in Consumer Research, 2006, pp.26

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00095239

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