Les antécédents relationnels de la fidélité: le cas des utilisateurs de logiciels propriétaires vs utilisateurs de logiciels libres

J. Hoffmann and Pierre Valette-Florence ()
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J. Hoffmann: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
Pierre Valette-Florence: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Abstract: After the undeniable development of the Libre Software on certain markets (Web server, directory LDAP, etc), the communitarian and Libre approach of software development starts to challenge the whole software industry. Following several theories of relationship marketing proposing that the relations of individuals to a firm vary on a continuum going from simple compromise bonds to strong relational bonds, this article aims to test the moderating role of the feeling of belonging to a technical community on the formation of loyalty to a software editor. For the users of proprietary software, overall satisfaction is the principal antecedent of the loyalty, whereas for the users of Libre software, it is trust and attachment, instead of overall satisfaction, which constitutes the principal antecedents of loyalty.

Keywords: Communauté; Fidélité; Marketing relationnel; Logiciel Libre (search for similar items in EconPapers)
Date: 2005
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Published in Congrès International de l'AFM, 2005, Nancy, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00095242

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