Marketing Research
A. Jolibert and
P. Jourdan
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A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
P. Jourdan: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
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Keywords: Marketing; Research (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (46)
Published in 2005, collection Dunod, Paris
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00095262
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