Apports des types psychologiques jungiens à l'interprétation du discours des consommateurs: la satisfaction revisitée

Catherine Heitmann-Ménager
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Catherine Heitmann-Ménager: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: Epistémologie; types psychologiques jungiens; consommateur; satisfaction (search for similar items in EconPapers)
Date: 2006-09
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Published in Philippe Robert-Demontrond. L'interprétation du discours, Apogée, pp.137-168, 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00097274

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