The market orientation - new product performance relationship: redefining the moderating role of environmental condition

D. Gotteland and J. M. Boule
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D. Gotteland: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
J. M. Boule: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: The; market; orientation; :; new; product; performance; relationship: (search for similar items in EconPapers)
Date: 2005
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Published in International Journal of Research in Marketing- 23, 1, forthcoming, 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00101923

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