Les trois représentations du marketing au-travers de ses définitions

J.p Mathieu and G. Roehrich
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J.p Mathieu: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
G. Roehrich: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: trois représentations; marketing (search for similar items in EconPapers)
Date: 2005
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Published in Revue Française du Marketing, 2005, 204, pp.39-56

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00101927

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