Proposition of Conceptual Model describing the Impact of Marketing Strategies on Location Strategieswithin the Context of Clothing Retailing

Abir Toumi and Gérard Cliquet
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Abir Toumi: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Gérard Cliquet: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Abstract: Although several researchers have dealt with location science through the development ofspatial models and methods, they have never really sought to deepen the marketing bases ofthis precept. The purpose of this exploratory paper is therefore to propose a conceptual modelwhich describes the impact of network marketing strategies on the location characteristicswithin the context of clothing retailing.

Keywords: Location; Marketing Strategies; Clothing retailing; Model (search for similar items in EconPapers)
Date: 2006-07-09
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Published in European Institute of Retailing and Services (EIRASS)13th international conference, Budapest, Hungary, Jul 2006, pp.24

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00102366

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