Mesure de la performance d'un réseau de points de vente: une approche géomarketing par la méthode DEA

Dany Vyt ()
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Dany Vyt: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique

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Keywords: réseau de point de vente; géomarketing; méthode DEA (search for similar items in EconPapers)
Date: 2006-07-07
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Published in 2006

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00102646

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