Le rôle modérateur de l'implication durable sur la relation entre la satisfaction et la fidélité

V.Th. Vo and A. Jolibert
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V.Th. Vo: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique
A. Jolibert: CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique

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Keywords: rôle modérateur; implication durable sur la relation; satisfaction; fidélité (search for similar items in EconPapers)
Date: 2005
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Published in 2005

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00103933

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